Thank you for your interest in Atlantic Filter Corporation's family
of WaterPlex stores. Both corporately and individually owned, WaterPlex stores are state of the art, full service centers dedicated
to providing:
- the highest purity bottled water
- the best in-home water treatment equipment
- an unmatched sales and customer service program
Come and join the growing number of independent WaterPlex store owners
serving communities across the country.
How did WaterPlex start?
WaterPlex traces its beginnings to Atlantic Filter Corporation's
first World of Water store in 1955. Atlantic Filter has been
recognized, for over 40 years, as a manufacturing leader of water
treatment products. Its reputation for products, technology and
customer service is unparalleled. WaterPlex is Atlantic Filter's
21st Century version of World of Water and is the complete answer
to all of our growing concerns about the safety and poor quality
of our drinking and household waters.
Why are WaterPlex Stores successful?
The WaterPlex Program reflects the sound principles
of customer service, equipment technology and retail
expertise gained from over 40 years of experience.
No prior experience is necessary. As the name suggests,
WaterPlex is geared to solve every possible water
treatment problem and to deliver superior quality
water.
Another reason for the success of the WaterPlex Store.
WaterPlex is a working partnership between you, the licensed store owner
and Atlantic Filter. Our experts in equipment and applications technology,
as well as sales, finance and service, are always available to train and
work with you.
Each WaterPlex store showcases the most modern, multi-stage water production
system providing a continuous supply of the purest, best tasting drinking water.
This system insures a steady stream of satisfied bottled water customers. As
these customers become used to and more dependent on the great water from
WaterPlex, your WaterPlex store becomes the one-stop shop for any and all
additional water related needs.
What does a WaterPlex Store Cost?
WaterPlex stores require start up investment and working capital. The start
up investment includes your license fee, capital
equipment, fixtures and furniture, signage, insurance, deposits and
leasehold improvements. Working capital includes supplies, marketing
expenses, store inventory and enough reserve cash to cover operating
expenses while the store is growing to profitability. A jointly prepared
business plan and financial budget will forecast the store's progress
and define what working capital is needed.
What is the next step?
To get started, please complete the WaterPlex application form in
it's entirety and return to WaterPlex. Upon successful review,
WaterPlex will present you with the Licensee Agreement, related
disclosure information and initial plans. We look forward to working
with you to build your future in owning and operating another
successful WaterPlex store.
